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Florida home insurance
One of Kin's many landing pages had a high bounce rate – the hypothesis was that it was too content-heavy. After conducting moderated and unmoderated user research, a second version of the page was created based on those learnings and with the goal of increasing conversion.
While bounce rate improved with the new version, there was a dip in conversion that led to another round of user research and a third version of the page. That final version brought back more of the content that was previously removed, but broke it up for a better user experience – leading to increased conversion.






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