Resume
Experience
Lead Copywriter
KIN INSURANCE
2021 - Present
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Craft compelling copy across print and digital platforms, including email, social media, direct mail, ads, marketing website, internal comms, and customer funnels
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Own the development, documentation, and execution of brand voice guideline
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Manage 100+ brand projects each quarter across creative team
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Review and edit writing of XF partners to ensure brand compliance and conversion best practices
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Collaborate with insurance, legal, product, research, and design teams
Brand Copywriter
BALSAM BRANDS
2019 - 2021
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Collaborated with marketing, design, data, and merchandising teams
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Created brand-appropriate, user-friendly, and customer-centric copy across print and digital platforms
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Led naming process and edited product descriptions for 300+ SKUs each year
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Led copy strategy for 10 seasonal catalogs (US & UK) each year
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Participated in branding campaign conception, strategy, and output
Copy Editor
BALSAM BRANDS
2015 - 2019
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Worked closely with SEO, social media, design, and merchandising teams
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Wrote, edited, and scheduled copy across print and digital channels
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Managed work of a remote content team
Education
2019-2021
MICHIGAN STATE UNIVERSITY
MA, Strategic Communication
+ Digital Media Certificate
2011 - 2014
SAN FRANCISCO STATE UNIVERSITY
BA, Journalism
Minor: Anthropology
Skills
Branding
UX writing
AP & Chicago Style
Creative strategy
Customer-centric copy
Basic HTML & SEO
Digital marketing
InCopy
Proofreading
Trello
Asana
Jira